Why have quality images with a resolved license on the website?

In today's digital age, when the Internet is full of visual content, quality images on websites are absolutely essential. Think of your website as your storefront. What would catch your attention more - an empty, uninteresting window display, or one full of beautiful, carefully arranged products? Images on your website work the same way. They are the ones that can decide whether a visitor stays on your site or leaves for a competitor.

The power of first impressions

When a person visits your website for the first time, they tend to form an opinion within the first few seconds. And it is in these key moments that images play a vital role. A high-quality, professional-looking photo or graphic immediately conveys the impression of seriousness and credibility. On the other hand, low-quality, blurry, or amateur-looking images can turn a visitor off before they even read a single word of your content.

A story worth a thousand words

Remember the old saying "A picture is worth a thousand words"? In the context of websites, this statement is more than true. A quality image can instantly convey an emotion, an atmosphere or a complex idea that would be difficult to express in words. For example, imagine a travel agency offering tours to Bali. An eye-catching photo of turquoise sea, white sand and palm fronds blowing in the wind can make a website visitor want to vacation more effectively than the best description.

SEO and images - an inseparable pair

You might think that search engine optimization (SEO) is primarily about textual content. But make no mistake - quality images with correctly filled metadata can go a long way in helping your website rank better in search results. Search engines like Google are constantly improving their algorithms for recognizing image content, so it's important not only to choose relevant visuals, but also to properly name and describe them with alt texts.

License - more than just a formality

Now we come to the second part of our topic - licenses. You may be wondering why it is so important to have images with a resolved license. Isn't the internet full of freely available images? Unfortunately, this notion is a very dangerous myth.

Imagine the following scenario: You've found the perfect image for your new campaign. It is beautiful, professional and captures exactly what you want to convey. You can download it and use it on your website without thinking twice. In a few months, you receive a letter from a lawyer accusing you of copyright infringement and demanding high compensation. Does that seem excessive? Unfortunately, such cases are not at all exceptional.

Risks of using unlicensed images

Using images without a proper license can have several serious consequences:

1. Financial penalties: Violation of copyright can lead to heavy fines. In some cases, these fines can reach hundreds of thousands of crowns.

2. Damage to reputation: Imagine you are a respected company that suddenly finds itself in the media because of a case involving stolen images. Such publicity can seriously damage your reputation.

3. Loss of customer trust: Your customers expect you to act ethically and professionally. Using unlicensed images can be seen as negligence or even fraud.

4. Legal Complications: In addition to financial penalties, you may also face lengthy lawsuits that will cost you time, energy, and other funds.

How to avoid licensing issues

Fortunately, there are several ways to avoid the risks mentioned above:

1. Use paid photobanks: Our services as quality images with clearly defined licenses.

2. Use Creative Commons licensed images: There are image databases that are free to use under certain conditions. But always read the terms of use carefully.

3. Create your own content: The safest route is to create your own photos or graphics. Not only will you avoid licensing issues, but you'll also have unique content that no one else has.

4. Use tools to search for licensed images: Google Images, for example, offers a filter to search for images by license type.

Investing in the future

You might think that acquiring licensed images or creating your own content is expensive. However, it is an investment that will pay you back many times over. Not only will you avoid potential legal issues, but you'll also:

- You will increase the credibility of your website

- You will improve the user experience

- Strengthen your brand with a consistent visual style

- You will gain a competitive advantage thanks to unique content

In conclusion

Quality images with a resolved license are much more than just decoration for your website. They are powerful tools that can significantly impact the success of your online business. Investing in visual content should be just as important as investing in quality text or website functionality.

Remember that in a digital world where competition is just a click away, quality images can be what sets you apart from the rest. Don't skimp on them and always make sure you have all the licenses in order. Your website, your brand and ultimately your business will thank you for it.